About

At PAP YAY, we are passionate about creating fun and beautiful toys that inspire imagination and support child development. Based in the heart of Hackney, London, our small family business is dedicated to crafting playful, sustainable, and high-quality toys that bring joy to both parents and children.

Founded by Ildut and Catalina, we combine our backgrounds in advertising, marketing, architecture, and interior design to design a unique range of modern toys. Our goal is to create delightful playthings that not only capture children’s hearts but also nurture their creativity and developmental skills.